Sunday, March 1, 2009

The Royal Dutch Army has standards

I was reading an MSNBC article today and stumbled across a "weird advertisements" link. The link showed this recruiting ad for the Royal Dutch Army, in which a boy pretends to "shoot" his family with a banana at the breakfast table. At the end of the ad, two checkboxes appear on screen that say "qualified" and "unqualified." The box for "unqualified" gets shaded in. The message implies that if you're a violent lunatic, you need not apply, as serious soldiers keep the peace. Great ad.

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