Thursday, September 22, 2011

Method Home: People Against Dirty

Many years ago I saw a really cool looking bottle of hand soap at the store made by a company called Method Home. I liked the design of the package so I tossed it in my cart. It worked and smelled great, and I later discovered that their complete line of home and personal care products are all natural. What more could a girl ask for? Cute packaging, good for the environment (and my health) and it actually works. I was hooked.

As a marketer, I've continued to admire them and have been impressed by their punchy copy (ex: People against dirty), their cool partnership with Virgin America, and their creative user engagement tactics.

In their "laundry room love" video they asked fans to submit video of themselves doing scripted moves and then stitched them together into a master video. Fun stuff.

Then last week I was in the city in a cafe, and the Method Home biodiesel truck pulled up. On the back was an e-mail address and a message offering "handsome rewards" for those that wrote in saying where they spotted the truck. I wrote in, and got a voucher for a free product in the mail.

Needless to say, it was a positive experience with their brand, and I remain a raving fan.

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